Market Centre

Representing a single, massive emporium of all the marketplaces, bodegas, and bazaars of the world combined, Market Centre is a full-service specialty food distribution company. Their goal is to help retailers offer the precise mix of products and services that define today’s successful grocery businesses. Following a company acquisition, Market Centre sought a new, special way to tell their story. While maintaining the brand’s core strategy and logo, the project reimagined its existing values and ideas with new messaging, photography, video, event design, and cross-channel brand collateral.

Project Type: Brand Refresh | Client: SUPERVALU | Role: Lead Designer | Team: Brand & Marketing

Color

Symbolizing different countries and different cultures, the color palette helps the brand share the discoveries and unique experiences that connect us to the world.

Type

The brand typography includes a slab-like serif that conveys warmth and a unique point of view through contrasting soft and sharp characteristics, as well as a humanist sans serif that communicates openness and is fantastic for pairing.

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