Logo and color
The new brandmark achieves a memorable identity in which a playful, sunglass-wearing cow serves as a primary visual and links the brand, primarily sold in Southern California, to the region’s well-known beach scene. The beach scene also inspires the color palette, featuring sea blues and sunny yellow.
Visual elements
Staging a colored vertical banner on a dairy-blue background anchors the new logo and works with flavor names to communicate a rich and rewarding taste experience while differentiating between SKUs.
Consumer campaign
Golden Creme introduced its redesigned logo and packaging to shoppers with a digital/experiential 10-week consumer campaign featuring a series of fun recipe videos and in-store tastings. Goldie’s Popup Parlor generated buzz around the brand with sampling, coupons and giveaways.

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