![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/3c4c04e5-02d8-435d-9fd7-4869179e98bc_rw_3840.png?h=72f70096911b2932fc15b45a6e982986)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/85e2332f-60bd-46b0-98f2-ae442b0dcfc6_rw_3840.png?h=8db6cf91afdbe44b79e004568b9835d9)
Logo and color
The new brandmark achieves a memorable identity in which a playful, sunglass-wearing cow serves as a primary visual and links the brand, primarily sold in Southern California, to the region’s well-known beach scene. The beach scene also inspires the color palette, featuring sea blues and sunny yellow.
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/16364521-a7a9-4678-8be0-8c8d3a7b0566_rw_3840.png?h=cdd2b8840c81ecca40c1fda1ca570cc6)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/1df5f683-6e7b-4a78-8b07-a702a500f8b1_rw_1920.jpg?h=e1a3057c1129db7eb2ddf7eb34f23ddc)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/a4ac41e2-1cff-4e54-9e3b-12d79952bb19_rw_3840.png?h=fda18b87cd39a9dfc5d1ca3bc1ee1d56)
Visual elements
Staging a colored vertical banner on a dairy-blue background anchors the new logo and works with flavor names to communicate a rich and rewarding taste experience while differentiating between SKUs.
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/43b78f29-5435-4906-9046-c84118650c80_rw_3840.png?h=7e8675a10afbe142aa8f354a01551065)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/705cbaf3-1766-445c-a326-eb527fcf8fc2_rw_3840.png?h=5c87a9a89e2596216fc04006a896ca2c)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/fd80d478-d31d-4a0e-bf55-7192d3261635_rw_1920.jpg?h=558c6cd5f091741653e4578f7028bfcf)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/ebd1195b-3bd6-4890-8850-da822f39c55c_rw_1920.jpg?h=69219de3a010b92f1e82864d7d0679ab)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/853cee64-6772-43e3-9d8c-fd2a7aea4f29_rw_1920.jpg?h=f53fc3b36f8632199332a3c515a08481)
Consumer campaign
Golden Creme introduced its redesigned logo and packaging to shoppers with a digital/experiential 10-week consumer campaign featuring a series of fun recipe videos and in-store tastings. Goldie’s Popup Parlor generated buzz around the brand with sampling, coupons and giveaways.
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/d997ed8f-135d-42fc-b3c8-c01d96404709_rw_3840.png?h=c2478386bc78d0f76d9006660884e2e8)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/9f39751a-d841-44b5-b5cb-7a622ccdeb05_rw_3840.png?h=63ffe96c43c144199e81a0a8b59cc5c9)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/8b7d5c6f-d34c-4496-a2fd-98cc8e98fdf2_rw_1920.jpg?h=7d025e9875572b77402eae0d302a147f)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/8542d4e8-53f9-4e96-b4d8-c0e8876f5f41_rw_1920.jpg?h=4a8cc076a4da807d3a7e74a6066f8d2f)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/b72d0cf3-e571-4f2b-be44-475861a54ad1_rw_1920.jpg?h=900a0b0f8856b2bebf3be45f1ceea1dd)