Creative Bus Sales represents more than 20 top commercial vehicle manufacturers (bus, van, EV, and other alternative fuel) across the country. On the heels of two company mergers and with a drive for continual improvement and innovation in their segment, Creative Bus sought a brand refresh. The project was a shift to a more refined look to help cut through the noise and appeal to today’s oversaturated audience. Flattening the logo, curating a more subtle color palette, and refining key visual elements are among some of the minimalist changes. Refreshed guidelines and visuals were rolled out across all of the company’s 22 dealer locations and communication channels using online resource hubs.
The color palette is composed of deeper, more muted variations of the legacy green and warm beige to communicate assuring, proven experience and visionary thinking for what’s next in commercial transportation.