Smartbuild
Smartbuild designs, permits, and builds sustainable structures across the Los Angeles, California area. The brand’s mission is to fight the housing crisis in a sustainable way — using proven technology that is smarter, faster, and greener than traditional stick framing. Establishing their presence, we partnered to develop a strategy-based brand identity system, web design, and marketing collateral. We distilled the essence of the company into a look and feel, created a toolkit of visual/copy elements, guidelines for how to use them, and cross-channel media with the new identity applied.
Project Type: Brand Identity; Web Design; Marketing Collateral | Client: Smartbuild | Role: Visual Designer | Team: Independent