Unified EXPO

Hosting over 225,000 sq.ft., 20,000 attendees and 1,000 exhibiting brands, Unified Expo is the largest food product tradeshow on the west coast. The project is a massive creative undertaking of high-deliverable, aggressive-timeline event collateral design across brand, digital, and print. The show brings the wholesale brand to life in the heart of Long Beach, CA, creating end-to-end experiences to help retailers and vendors achieve their business goals. Over three high-activity days, a whopping $105M+ of innovative retail products and services were sold.

Project Type: Design System + Collateral, Event | Client: SUPERVALU | Role: Lead Designer | Team: Brand & Marketing

Color

Event colors celebrate the merge of two tremendous wholesale brands, Unified Grocers and SUPERVALU, for the first hurrah since the announcement of the $390 million acquisition of Unified.

Visual elements

Exhibiting foods across all categories, the design inspiration is an ode to classic picnic table aesthetics. The quaint checkerboard pattern is symmetrical but fun, a feel-good print used to showcase the variety of innovative products, services, and opportunities for business growth.

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