Green Today, Clean Tomorrow

Transportation is the biggest source of air pollution in California. Creative Bus honors California Clean Air Day with an annual demonstration of its electric, hybrid, natural gas, and propane vehicles that reduce emission of pollutants in the environment. From digital to experiential, the campaign presents sustainable options and incentives to the state’s businesses, schools, and communities. The project included the creation of campaign naming and a new design system of type, colors, graphic elements, and product photography to communicate the company’s commitment to sustainable business practices.

Project Type: Design System + Collateral, Growth Campaign | Client: Creative Bus Sales | Role: Brand Designer | Team: Brand & Marketing

Color, type, and visual elements

While maintaining the company’s brand fonts, the design features a fresh air color palette and ‘green today, clean tomorrow’ gradient graphics. Icons for alternative fuels and product features help communicate key info at a glance, both online and off. As a system, the visuals convey Creative's commitment to leading the industry in protecting public health, improving air quality, and mitigating climate change.

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