![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/55b696e4-0b22-4fb3-aef6-e4a55cdc8340_rw_1920.jpg?h=bb002628d2c2d90988288fd7072148f8)
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Color, type, and visual elements
While maintaining the company’s brand fonts, the design features a fresh air color palette and ‘green today, clean tomorrow’ gradient graphics. Icons for alternative fuels and product features help communicate key info at a glance, both online and off. As a system, the visuals convey Creative's commitment to leading the industry in protecting public health, improving air quality, and mitigating climate change.
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/6bad1921-e122-4a1e-bc4e-d5fa46402eef_rw_3840.png?h=1295208b8fc3c6c2b5565b53831a39e8)
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![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/bfdc7803-3d17-42c6-b802-4c8329c5ffdf_rw_1920.jpg?h=b9b269a048ccb0f7c3535d2d3c262ce0)
![](https://cdn.myportfolio.com/05b52cab47bf82690da36fd95fb01db4/dc6bff3c-9c3d-464c-904e-89df58f7538d_rw_1920.jpg?h=c0f0be8f1eab028c520101d3f8242320)