Equess CHARGE

Model 1 is the proud, exclusive dealer for the new battery-electric Equess CHARGE™ from ARBOC. Unveiling its first transit bus in zero-emissions, ARBOC and Model 1 teams partnered from inception to bring this momentous product to life. Brand values revolve around smart mobility and unsurpassed passenger accessibility. The project included launch strategy, brand development, and cross-promotional campaign creative with a special focus on premium customers. These customers enjoyed an exclusive experience including a first-look, executive mailer and tailored, on-demand Learn & Drive virtual or on-site demos.

Project Type: Brand Design System; Product Launch | Client: Model 1 | Role: Brand Designer | Team: Brand & Marketing

Color and type

The color palette is composed of bold black, electric green and yellow, and aluminum white. The primary font, Neue Haas Grotesk, is balanced and timeless. It speaks to the product's proven technology and drive for ongoing innovation.

Graphic elements

A layout of parallelograms, reminiscent of electrical circuits, are used throughout the brand elements. Plug graphics symbolize the high-voltage plug-in charging system. Together, the visual narrative tells a story on the brand's cherished zero-emission, smart mobility values.

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