Color and type
The color palette is composed of bold black, electric green and yellow, and aluminum white. The primary font, Neue Haas Grotesk, is balanced and timeless. It speaks to the product's proven technology and drive for ongoing innovation.
Graphic elements
A layout of parallelograms, reminiscent of electrical circuits, are used throughout the brand elements. Plug graphics symbolize the high-voltage plug-in charging system. Together, the visual narrative tells a story on the brand's cherished zero-emission, smart mobility values.

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