Color and type
The brand colors reflect nature greens and colors of the open road that surround RVers, while maintaining a connection with its parent brand, Creative Bus Sales. The brand's sans-serif typeface has a modern, minimalistic design to match the RV lifestyle and brand positioning.
Featuring families, couples and adventure, brand photography captures the free, simple, and connected life moments RVing is made of. Product imagery is showcased in environmental context and without a background. The complimentary uses provide emotional, familiar scenes that help the target audience identify with the brand, as well as a focus on key product features and benefits to help guide them along the path to purchase.