Smartbuild

Smartbuild designs, permits, and builds sustainable structures across the Los Angeles, California area. The brand’s mission is to fight the housing crisis in a sustainable way — using proven technology that is smarter, faster, and greener than traditional stick framing. Establishing their presence, we partnered to develop a strategy-based brand identity system, web design, and marketing collateral. We distilled the essence of the company into a look and feel, created a toolkit of visual/copy elements, guidelines for how to use them, and cross-channel media with the new identity applied.

Project Type: Brand Identity; Web Design; Marketing Collateral | Client: Smartbuild | Role: Visual Designer | Team: Independent

Logo

The Smartbuild logo conveys the notion of a premiere, panelized building system through the use of interlocking elements that form the shape of a building and the letter S for Smartbuild.

Color and type

The color palette is inspired by fresh blue skies and bright botanicals found in nature, emphasizing the product’s exceptionally energy-efficient advantages.

Smartbuild has three brand fonts. The serif typeface lends a natural touch, while the sans serif typefaces are designed for both impact in headlines and functionality everywhere else.

Visual elements

The grid-in-leaf-silhouettes and plant illustrations are Smartbuild's most unique and complimentary brand design elements. The visual style combines natural botanicals with an architectural element to convey the brand’s commitment to addressing housing and environmental needs. In design, these brand motifs can be used separately with photography or UI elements, or layered together.

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