Creative RV

Creative RV is a national RV dealership specialized solely in towable RVs by Forest River. Distinguishing its brand, the new website is designed to communicate their niche among other RV dealerships along with their core value of a more personal, simple interaction with the buyer. Existing site analytics, key project objectives, and specific brand context informed the project strategy, structuring, and priorities from discovery to launch. The project also included collaborating to create a series of lifestyle videos and photography — effectively enhancing the library of visual assets for brand storytelling online and beyond.

Project Type: Website Redesign; Brand Video/Collateral | Client: Creative RV | Role: Brand Designer | Team: Brand & Marketing

Color and type

The brand colors reflect nature greens and colors of the open road that surround RVers, while maintaining a connection with its parent brand, Creative Bus Sales. The brand's sans-serif typeface has a modern, minimalistic design to match the RV lifestyle and brand positioning.

Photography

Featuring families, couples and adventure, brand photography captures the free, simple, and connected life moments RVing is made of. Product imagery is showcased in environmental context and without a background. The complimentary uses provide emotional, familiar scenes that help the target audience identify with the brand, as well as a focus on key product features and benefits to help guide them along the path to purchase.

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